A video that appeals broadly to everyone in your target audience will likely have a higher play rate than a supplemental, specialised video. It doesn't just depend on the attractiveness of the video, but also its content. Not all videos will have equal play rates. Move your video to a different page - maybe it would be more appreciated elsewhere.Change the copy around the video to make sure it accurately communicates its content.Pick a more engaging, vibrant, eye-catching and relevant thumbnail.Increase the size of your video embed or move its position on the page.If you want to increase your play rate, try the following: If you want a certain percentage of your target audience to click play on your video (whether it's a video on your homepage explaining your service or a training video for your employees), play rate is the number to keep an eye on. This metric is a good measure of how relevant your video content is to the location where it's placed, and how successful it is at enticing visitors to watch.
Play rate is the percentage of page visitors who actually clicked play and began watching your video. It's nice to know how great your video reach is, but unless your only aim for your video was to spread awareness, it's really just the first step in measuring its success. Pay to promote your video on channels where your audience can be found.ĭon't take views as the be-all and end-all of your video content.Share your video with relevant influencers.Share your video with your audience, through email and social media.
If you're looking to boost your video view count, consider these tips: So if you've placed your video on various channels, keep this in mind when aggregating data. However, be aware that views are counted differently across the web - for example, on YouTube a view is counted once 30 seconds of a video have been watched, whereas on Facebook it's only 3 seconds. If you want your video to be seen by millions of people in your target audience, then you'll want to track views. View count tells you the raw number of how many times your video has been viewed (as you might expect).īasically your views indicate the reach of your video content. The simplest but most deceptive metric of all. Just click the links to jump to those you're interested in, or keep reading to learn about them all. Use your findings to learn, improve, and direct your future video projects towards greater successes.īelow are 7 key metrics to help you to track how successful your video content has been against your video objectives. You'll want to focus on more than one to ensure you're getting a comprehensive view of the success of your video content, but if you're tracking everything then you probably haven't narrowed down your objectives enough.Īnd don't just measure the success of your videos for the sake of it. I recommend measuring a few different video metrics.
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Download our Video Objectives Template for a simple document to help you lay out your goals for video. Setting your video goals should be your first step - not only will your content itself benefit from greater direction, but you'll have more time to ensure access to all the data you need.
It almost goes without saying that the more initial planning you do for you video content, the easier reporting on metrics will be. What were you hoping to achieve? From there you can tie specific metrics to your goals and begin measuring success. (And the best video hosts, like Wistia, give you much more information than channels like YouTube.)Īlways start with the objectives for your video project. Video metrics can sometimes be confusing or overwhelming, especially if you're new to video.
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Read on and I'll guide you through 7 of the most important video metrics - and how to use them to work out just how successfully your video achieved your business or marketing goals. After all, without it you'll never know if your video content was successful. This is arguably the most important part of the whole video process. (But if you are doing this before your video content has been produced rather than as an afterthought, give yourself a pat on the back.) And it's true that it's better late than never. Ideally you'll always do this before you start a new video project, but I realise we live in an imperfect world. That means you need to think about video metrics. (Otherwise you'll never know when it's really time to celebrate.) You still need to work out what success looks like and how to measure the performance of your video content. Or even better: you're about to commission a new video project.Įxcept.
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